Skip to main content

Limited Partner Interview: PCG International's Steven Cowan

Venture Intelligence recently spoke to Steven Cowan, Managing Director, PCG International (PCGI), an affiliate of US-based Pacific Corporate Group, that invests in emerging markets private equity funds. Prior to PCGI, he had worked with Overseas Private Investment Corporation (OPIC) and before that, was an attorney with leading US law firms. (The full interview will be published in the forthcoming Venture Intelligence Quarterly Roundup Report).



Venture Intelligence: Please tell us more about your firm and its investments in India.

Steven Cowan: Founded in 2005, PCGI is focused on Private Equity outside the US through partnership and co-investments across VC and PE sectors and stages. We are currently a team of 10 based in Washington D.C, with offices in California and Hong Kong and manage more than $1 billion. Our team is experienced in the emerging markets and some of them have been associated with PE in India since the 90s. Our geographical split right now is approximately around 25% in Central & Eastern Europe, Latin America 20%, India 15%, China 15%; Japan 5%, Israel 5% and regional Asian funds 15%.

VI: Can you tell more about your investments in India-focused funds?

SC: Excluding regional funds, PCGI has so far committed about $50 million in India across 5 funds. Being stage agnostic, we have invested across the spectrum. We are very interested in groups attempting complete control transactions.

VI: What is your typical investment size?

SC: We typically invest between $5-50 million in any fund. In certain cases, our bite size could go higher.

VI: Do you invest in first-time funds?

SC: We generally avoid first time funds unless it’s a compelling opportunity or the team is very promising.

VI: We noticed fewer new funds being closed in recent months compared to a couple of years back. How do you see the current fund raising environment?

SC: The fund raising environment is going to be a little bit more challenging in the immediate term. With think this change comes in some measure because institutional investors have had to reduce the rate of increase in their exposure to Private Equity as many have guidelines to cap it at a certain percentage of their overall portfolio. And, as the value of their portfolio diminishes with the public equity markets falling, their ability to commit to additional funds is reduced. This is what is referred to as the ‘Denominator Effect’.

At the same time, investors are also becoming more cautious. This caution may have some impact on the PE in India. The macro-economic environment and the run-up to the general elections also could have an impact on fund raising. Investors may ‘wait and watch’ to gauge the policy initiatives of the next government.

VI: The sweet spot in India seems to be largely in the growth capital segment. Is this going to continue? What trends are you seeing in terms of new funds being raised?

SC: The market appears as though it is gradually evolving towards an increasing number of control transactions. We are also seeing increasing specialization among funds. While there has been a great deal of emphasis on Real Estate and infrastructure, we are seeing an increasing number of funds focusing on other sectors and stages as well.

VI: What is the biggest issue facing Indian private equity at the moment?

SC: From our perspective, the two big challenges appear to be the macro environment and an increasingly competitive market resulting in higher entry multiples.

Popular posts from this blog

PE-VC investments decline 8% to $6.2 B in Q1'24

Press Release: Private Equity - Venture Capital (PE-VC) firms invested over $6.2 Billion (across 205 deals) in Indian companies during the first three months of 2024, shows data from  Venture Intelligence , a research service focused on private company financials, transactions, and their valuations. (Note: These figures include Venture Capital type investments, but exclude PE investments in Real Estate). The investment amount represents a 8% fall over the $6.7 Billion (across 242 deals) invested in the same period during 2023 and also down by 6% when compared to the immediate previous quarter (which witnessed $6.6 Billion being invested across 200 deals). Deal volumes in Q1'24 also declined 15% compared to Q1'23 and were up by 3% compared to the immediate previous quarter.  Q1’24 witnessed 8 mega deals ($100 M+ rounds) worth $3.5 Billion, compared to 17 such investments (worth $3.6 Billion) in Q1’23 and 15 such deals (worth $4.1 Billion) in the immediate previous quarter.  Th

PE-VC investments in Q2'23 decline 33% to $9.9 Billion

Private Equity-Venture Capital (PE-VC) investments in India during the quarter ended June 2023 (Q2'23), at $9.85 Billion across 182 deals, registered a 33% decrease compared to the same period in 2022 (which saw $14.6 Billion being invested across 371 deals). The investment amount however rose 74% compared to the immediate previous quarter (which saw $5.7 Billion being invested across 181 deals), shows data from  Venture Intelligence , a research service focused on private company financials, transactions, and their valuations. The PE-VC investment figures for the first 6 months of 2023 - at $15.5 Billion (across 363 deals) - was 50% lower compared to the same period in 2022 (which saw $31 Billion being invested across 800 deals). Q2’23 witnessed 19 mega deals ($100 M+

Chiratae, Speciale and Stride Ventures win APEX'24 Venture Capital Awards

Chiratae Ventures, Speciale Invest and Stride Ventures were awarded as among the leading Venture Capital investors in India for 2023 as part of Venture Intelligence APEX‘24 Private Equity & Venture Capital awards event in Mumbai.  The Venture Intelligence “Awards for Private Equity Excellence” (APEX) is dedicated to celebrating the best that the Indian Private Equity & Venture Capital industry has to offer. The APEX Awardees are selected based on both Self Nomination by the participating PE-VC firms and "crowd sourced" voting from the Limited Partner, PE-VC and advisory communities. (The main criteria are Return Track Record, New Fund Raises & Follow-on Funding Rounds for Portfolio Companies) VC Investor of the Year Chiratae Ventures received the Venture Capital Investor of the Year 2023 Award on the back of 10 part exits totaling $178 million via Secondary Sales during the year. Its exits included those from retail unicorn Lenskart, SaaS Startup Pixis and baby pr

Blackstone, MO Alts and InvAscent win APEX'24 Private Equity Awards

Press Release Blackstone, MO Alternates (formerly Motilal Oswal PE) and InvAscent were awarded as among the leading Private Equity and Growth Capital investors in India for 2023 as part of Venture Intelligence APEX‘24 Private Equity & Venture Capital awards event in Mumbai.  The Venture Intelligence “Awards for Private Equity Excellence” (APEX) is dedicated to celebrating the best that the Indian Private Equity & Venture Capital industry has to offer. The APEX Awardees are selected based on both Self Nomination by the participating PE-VC firms and "crowd sourced" voting from the Limited Partner, PE-VC and advisory communities. (The main criteria are Return Track Record, New Fund Raises & Follow-on Funding Rounds for Portfolio Companies) PE Investor of the Year Blackstone received the Private Equity Investor of the Year 2023 Award on the back of strong complete exits during the year: from Sona Comstar and IBS Software. Ganesh Mani and Amit Dalmia, Senior Managing D

Avendus tops League Table for Transaction Advisors to PE deals in Q1'23

Aeka Advisors and Ambit claim the No.2 & 3 slot Avendus topped the Venture Intelligence League Table for Transaction Advisor to Private Equity Transactions for Q1 2023 advising 5 deals worth $808 million. Aeka Advisors stood second having advised 3 deals worth $228 million. Ambit followed with 4 deals worth $160 million. Ernst & Young ($114 million across 4 deals) and o3 Capital ($80 million across 2 deals) completed the top five for Q1 2023. Avendus acted as advisor to ADIA’s $500 million investment in omnichannel eyewear retailer Lenskart . Aeka Advisors acted as advisor to Kreditbee’s $160 million fundraise from Advent International, Mitsubishi UFJ Financial Group (MUFG) and existing investors. Ambit advised the $104 million fundraise of Freshtohome from Mount Judi Ventures, Iron Pillar, Amazon and others. The  Venture Intelligence League Tables , the first such initiative exclusively tracking transactions involving India-based companies, are based on the value of PE