Matrix Partners India has invested as the sole investor in the first institutional round of funding for Shotformats Digital Works, a digital entertainment and distribution company that offers a mobile and internet bouquet of direct to consumer products under the ‘Biscoot’ brand. Shotformats Digital Works is a Singapore-headquartered digital distribution and new media company that develops digital platforms, products and content to reach audiences via varied online and offline distribution streams. Its portfolio of products includes movies (Biscoot Talkies), music (Biscoot Bajao), infotainment (Biscoot B-Now), apps (Biscoot App Bazaar), and pre-paid payment mechanism (Biscoot Batua). The company, co-founded by Niyati Shah, hopes to be present across 10,000 retailers by end of the year.
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